Crate Company


Company Branding: Name and Logo. Website Concept and Copy. High-Impact Photography. Sales Strategy. Sales Material Copy and Design. Organic SEO. Social Media Content. Digital and Web Content.

“When we began as a company, we had a great product, but we didn’t even have a name. The Alderman Group partnered with us to establish our name, logo, and identity. Working with The Alderman Group is exciting because they are always looking for ways to increase our business. They never lose sight of our vision while staying highly creative and effective in our message.”

– Lamar Orr, CEO

During their inception, the Great American Crate Company came to The Alderman Group for expert advice and assistance in developing their brand from the ground up, starting with the fundamentals: a name and logo. We worked to create a brand that spoke to GACC’s traditional craftsmanship and hometown customer service, as well as cutting edge, forward-thinking technology for an international marketplace.

As part of GACC’s launch, we developed a website, marketing materials, and sales strategy to quickly bring attention to this fledgling company. Social media content was added to the strategy to boost organic SEO and further maximize exposure.

Less than a year since formation, the Great American Crate Company is already providing custom crates to multibillion-dollar international companies and running in the black. They’re building the American Dream through hard work and innovation, and we couldn’t be prouder to be a part of their success.