Gatorade

Helping corporate America get healthy through celebrity encouragement.

The Job

In 2014, Gatorade launched a get active program across the country called Wellzone, which encouraged office workers to exercise through friendly competition. The company turned to The Alderman Group to craft a series of scripts to be used by influencers such as Mario Lopez, Matthew McCanaghey, Ashley Judd, and Rob Lowe, with each short film highlighting different ways to get active and stay healthy.

The Outcome

In 2014, Gatorade launched a get active program across the country called Wellzone, which encouraged office workers to exercise through friendly competition. The company turned to The Alderman Group to craft a series of scripts to be used by influencers such as Mario Lopez, Matthew McCanaghey, Ashley Judd, and Rob Lowe, with each short film highlighting different ways to get active and stay healthy.