With outdated fundraising materials more than a decade old, the United Way of Bradley County reached out to The Alderman Group for help with its annual fundraising campaign. The first step was a makeover of all campaign materials. From developing strategy to creating the slogan to crafting each donation touch—including print and video—we worked with United Way to create and communicate a message that brought people from across the county together in a spirit of giving.

Were our efforts successful? In a down economy, giving is up. That speaks volumes more than anything else we could say.