Deliverables
Social Strategy and Campaigns. Audience Strategy. Social Media Collateral Design and Copy. Radio Scripting and Production.
“Working with the Alderman team is bringing Mrs. Winners Chicken and Biscuits into the 21st century at light-speed ! TAG’s creative energies are helping us rejuvenate an iconic brand and creating a messaging platform for today’s consumer. We are very impressed!” – John Buttolph, President & CEO
When Mrs. Winners was acquired by new owners, their goal was to reenergize the brand. Even though the company had a rich 35-year history of providing delicious chicken and biscuits, competition had increased and market placement had slipped.
The Alderman Group was given the opportunity to launch Mrs. Winners’ social presence in order to create brand awareness, build organic presence, and stimulate sales by defining and reaching targeted demographics. This social campaign was augmented with radio ads that ran in the company’s corporate hometown.
This multi-media approach quickly built momentum for Mrs. Winners and, in no time at all, people online and on the streets were in agreement: “The biscuit is back!”
